Negative keywords live in three layers: ad group, campaign criteria, and shared negative lists. GET /v1/ads/keywords returns ad-group negatives, and the other two layers are readable through the GAQL passthrough (campaign_criterion,
shared_criterion). On a real customer account we see 1.712 ad-group negatives, 870 campaign-level and 516 in shared lists β so the majority of exclusions is in the two layers we cannot write.
Practically, most wasted-spend exclusions belong at campaign or shared-list level: a term that is irrelevant for the business is irrelevant for every ad group, and putting it in one ad group only moves the spend next door.
Request: write support for campaign negative criteria and for shared negative keyword lists (add/remove, and attach a shared list to a campaign).Please authenticate to join the conversation.
Completed
Feature Request
28 days ago

JW Stukart
Get notified by email when there are changes.
Completed
Feature Request
28 days ago

JW Stukart
Get notified by email when there are changes.