LinkedIn: upload companies into a company_list audience (ABM)

company_list is accepted by POST /v1/ads/audiences and returned by the list endpoint, but there is no way to put companies into one. The only member endpoint, POST /v1/ads/audiences/{audienceId}/users, takes email and phone, and

returns 422 for any audience that is not a customer_list. So a company-list audience can be created and then never filled.

Account-based marketing on LinkedIn is one of the most common B2B asks we get: a customer has a list of target companies and wants to advertise to exactly those. Today we can read and target such a list only if the customer uploads it

by hand in Campaign Manager first, which breaks the flow at the one point where our product would add value.

Request: a member upload for company_list audiences accepting company name and/or website domain, matching LinkedIn's own company-list matched audience format. Ideally the same additive-versus-replace semantics discussion as our

keyword request β€” LinkedIn's contact-list uploads being full-replace is a sharp edge for any tool that syncs a growing list.

Please authenticate to join the conversation.

Upvoters
Status

Completed

Board
πŸ’‘

Feature Request

Date

23 days ago

Author

JW Stukart

Subscribe to post

Get notified by email when there are changes.