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Meta Ads targeting: please expose native job title / work position targeting

Feature Request

Hi Zernio team,

We found another gap in the current Meta Ads targeting search API.

At the moment, Zernio exposes these targeting dimensions:

  • geo

  • interest

  • behavior

  • income

However, Meta also has native work-related targeting fields such as job titles / work positions, employers, and industries.

For our B2B advertising workflow, these are especially important.

For example, we often need to build buyer personas such as:

  • Purchasing Manager

  • Purchasing Agent

  • Purchasing Specialist

  • Product Manager

  • Owner / CEO / Manager

  • Buyer / Purchaser

Right now, searching these through Zernio usually returns no result or unrelated interests, because they are not being searched as Meta native work-position targeting.

This forces us to approximate B2B buyer roles using broad interests such as Procurement, Product Management, Small Business Owners, or Page Admin behaviors, which is less accurate.

Could you expose Meta's native work-related targeting dimensions through /ads/targeting/search, especially:

  • work positions / job titles

  • industries

  • employers

This would significantly improve B2B audience targeting for our use case, where Chinese factories are trying to reach overseas distributors, purchasing managers, business owners, and other commercial decision-makers.

Thanks A LOT !!

Posted by alan xu ·
Status: Completed2 comments

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Comments2

  • Miquel Palet López

    Team•

    Sep 1

    Job title, employer and industry targeting for Meta ads is now live.

    Search for the ids with GET /v1/ads/targeting/search using the new dimensions workPosition, workEmployer or workIndustry, then pass the results as workPositions, workEmployers or workIndustries on POST /v1/ads/create (they also work on POST /v1/ads/targeting/reach-estimate). For example:

    GET /v1/ads/targeting/search?dimension=workPosition&q=software engineer&accountId=...

POST /v1/ads/create
{ ..., "workPositions": [{ "id": "109542932398298", "name": "Software engineer" }] }

    They combine with the rest of the targeting spec (geo, interests, behaviors, income) and each dimension narrows the audience, same as Ads Manager. Docs are updated in the API reference.

    Hope it works well for you!

    • alan xu

      •

      Sep 1

      Wow!! Thanks a lot. Will try out ASAP