Post Recycling / Automated Reposting

Summary: Add the ability to schedule a post for automatic recycling (reposting) at defined intervals through the API. This would allow API users to configure evergreen content to be republished on a set cadence without requiring manual rescheduling or external automation.

Desired Functionality:

• Define a repost interval (e.g., every 2 weeks, every 1 month) when scheduling a post via the API

• Set a start date for when recycling should begin

• Control when recycling stops, either by specifying a maximum number of reposts or an expiration date

• Option to recycle posts individually or as part of a grouped rotation

Use Case: We manage social content programmatically through the API and have a significant amount of evergreen content (promotional offers, educational resources, recurring reminders) that needs to be reshared on a regular basis. Currently, this requires us to build and maintain our own scheduling logic externally, then make repeated API calls to reschedule the same content. Native recycling support would eliminate that overhead and keep the scheduling logic centralized within Late.

Example Payload (for reference): { "recycling": { "gap": 2, "gap_freq": "Week", "start_date": "2025-06-01", "expire_count": 5 } }

Additional Notes:

• Spintax or text variation support would be a strong complement to this feature, helping avoid duplicate content flags on platforms like Twitter/X and Pinterest.

• Platform-level controls would be useful since not every network supports or allows identical reposting (e.g., YouTube, TikTok).

• This is a feature already offered by competitors like Publer in their API, so adding it would help close a gap in Late's API capabilities.

  • https://publer.com/docs/posting/create-posts/publishing-methods/recycling-posts